Search Engine Marketing with Blogs
By Perfect Seo
Blogs are fast becoming the SEO tool of choice by many webmasters. Why?
Content. Search engines love content. The more content your blog can
provide on a steady basis, the better your ability to increase traffic.
Blogs are easy to start and anyone can for more effective SEO
management.
What content do you place in your blog? You can
place any useful information or articles about your product or service.
If, for example, you are a wedding planner, you should write about tips
future brides may not be aware of in relation to planning their
wedding. You might talk about wedding scams, catering faux pas,
honeymoon hotspots etc... Let the readers know you have something more
to offer then just a simple service. People who feel comfortable about
a person or organization are far more likely to buy from them. Let your
readers know who you are and what you are capable of doing for them.
Now
that you have your content, you need to get it into the reader’s hands.
The advantage of using a blog is that you can syndicate your content.
Rich Site Summary or RSS is a format used to syndicate your content
instantly. In other words, people can have your content posted on their
web site or sent to their email. Most blog sites will give you your own
special URL to submit to sites that syndicate content. These sites will
then contact your URL for the content. The more you update your site
the more your site will be indexed or PINGED by RSS feeds. To help
ensure your RSS feed is being indexed, enter the RSS tag into the
<> of your site. Just enter your site title and the URL with your
special URL for RSS. This and other tags can be used in most blogs.
Take advantage of them.
Creating a blog will allow your
content to be syndicated which in turn will increase traffic to your
web site as well as build your link popularity through RSS and blog
directories. This will give you and your products or services
recognition. The knowledge and personal insights that you share will
help build your business and your customer relations. The RSS feeds and
blog directories will also help build your page rank on search engines.
Blogs have all the ingredients to be one of the best free advertising
tools the Internet has to offer. Why aren’t you taking advantage?